#MissingType goes global

A week on from the launch of our #MissingType campaign and we're overwhelmed with all your support.

We are one of 25 blood services across 21 countries to support and promote blood donation. With the help of social media, we have spread the word to over 1 billion people worldwide.

Brands, companies and individuals have all been so creative and dropped the A’s, B’s and O’s from names, logos and social posts to show support for blood donation. We’ve seen iconic images of our favourite places transformed too.

It’s not too late to get involved.

• To sign up as a blood donor, call us on 0345 90 90 999 or fill out our online form.